Here are 5 selected quotes from Eric Ries to capture the ideas behind the concept of Lean Startup. These quotations are extracted from the book, “The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses“.
Success is not delivering a feature. Success is learning how to solve the customer’s problem.
It is celebrated when a feature comes out because it represents the work of a team. But it’s not that the customer will use it. Understand if it brings a solution to the customer’s problem, it’s a celebration.
The only way to succeed is to learn faster than others.
A successful startup when she found a business model that allows her to create, deliver and capture value to these customers. To find this business model, you must search, explore and learn what works and what does not. The faster you learn, the more likely you are to find this business model. And so … the only way to succeed and learn faster than others.
If you can not plant yourself, you can not learn.
To learn what works, you must try what does not work. To be deceived, again and again until improving with each attempt, one arrives what works. This learning is at the heart of the Lean Startup model.
Good design is one that changes for the better the behavior of customers.
Faced with a design we very quickly have options and preferences. We like it or not. But the only truth is that of the client and his behaviour. Does this new design, the behaviour of customers. This is tested on the internet simply with A / B tests.
If in doubt, simplify.
I recommend reading the full book, available at Amazon.